OPU/DU PROGRAM
Continuing to drive sales and awareness of adult beverage Items through Order Pickup and Drive Up platforms
- Target’s national adult beverage sales penetration in online pick up & drive up is 10.20% (other retailers remain around 2%)
- Booklet items are outpacing the national average by an average of 1.5-2%
- Total adult beverage penetration in OPU/DU is 126.41% since the inception of the program
- Digital sales (OPU/DU) growth vs LY is 28.14%
