OPU/DU PROGRAM

Continuing to drive sales and awareness of adult beverage Items through Order Pickup and Drive Up platforms

  • Target’s national adult beverage sales penetration in online pick up & drive up is 7.37% (other retailers remain around 2%)
  • Booklet items are outpacing the national average by an average of 1.5-2%
  • Total adult beverage penetration in OPU/DU is 126.41% since the inception of the program
  • Digital sales (OPU/DU) growth vs LY is 28.14%

STORE LIST

Past Booklets

Post-Event Recap Example

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In-Store Sampling
OPU/DU PROGRAM
Digital Guest Experience
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