Target OPU/DU Program - Product Connections

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OPU/DU PROGRAM

Continuing to drive sales and awareness of adult beverage Items through Order Pickup and Drive Up platforms

Target’s national adult beverage sales penetration in online pick up & drive up is 7.37% (other retailers remain around 2%)
Booklet items are outpacing the national average by an average of 1.5-2%
Total adult beverage penetration in OPU/DU is 126.41% since the inception of the program
Digital sales (OPU/DU) growth vs LY is 28.14%

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