Case Study

We took our pasta lounge on the road to show consumers how to Eat Like it Matters.

  • Experiential
  • Fullfillment Services
  • Photo & Video Production
  • In-Store Activation
  • Operational Excellence
  • Customized Analytics
  • Creative & Print Production
  • Shopper Marketing
  • Compliance & Regulation

Industry: CPG

Their Challenge

ZENB (pronounced ZEN-bee) is a plant-based food company committed to helping people Eat Like It Matters. The ZENB Pasta Lounge Tour hit the road to visit over 78 locations across the country to help consumers refine their knowledge of pasta. ZENB is big on being able to have your cake and eat it too, so they don’t compromise on taste or texture while fueling your body properly. This brand makes their pasta out of a single ingredient. Yellow peas! This is a vegetable and a complex carb which makes it easier to digest.

Our Solution

Our Pasta Lounge; a mobile pop-up equipped with a prep kitchen, walk-up serving bar and products for purchase allowed guests to enjoy delicious pasta in our lounge and learn more about ZENB. On this tour, we stopped at a combination of retailers and a variety of events such as the New York Wine & Food Festival. There we introduced new ZENB products that elevate deliciousness, including ZENB Pasta in seven signature shapes, ZENB Cracker Crisps, ZENB Pasta Sides and on-the-go ZENB Pasta Bowls.

Outstanding Results

Samples Served

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Email Signups

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Overall Event Attendance

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