Case Study

We fully interrupted the noise in Dallas-Fort Worth.

  • Operational Excellence
  • Organic & Paid Media
  • Customized Analytics
  • In-Store Activation
  • Compliance & Regulation

Industry: Adult Beverage

Their Challenge

Dallas is a heavily advertised area, so how do you break through that noise to reach our targeted consumers? This was the ask of Sunny with a Chance of Flowers Wines. So, Product Connections did what we do best- create a custom program tailored to their needs.

Our Solution

Serving up the perfect combination of in-store sampling, paid social media ads, programmatic display ads, and a billboard, we were able to capture the attention of the Dallas metro area in more ways than one. We meet consumers across multiple retailers like Target, Whole Foods, and Kroger as well as digital platforms such as Instagram and Facebook and the help of display ads to achieve this Sunny Wines’ Dallas takeover. Of course, we didn’t stop there. One thing everyone knows about Dallas is that there is going to be traffic. While people sit in traffic, we capitalized on this opportunity by advertising Sunny Wines on a billboard on one of the major Dallas highways. Not only did we increase brand awareness, but increased online and in-store sales, allowing Sunny Wines to successfully conquer the Dallas-Fort Worth area.

Outstanding Results

Impressions

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Reach

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Year-over-Year Digital Growth

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Increase in total sales vs the pre-event average

0 %

In-Store Sampling Sales Lift

0 %

Conversion Rate In-Store

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